Selected Work
Each case study is chosen to show a different design muscle: systems thinking, AI product design, B2B complexity, and growth at scale.
My experience
My experience
Muzify (Lead Product Designer)
Building the design foundation for a music platform scaling to millions. Owned the design system, lead the team, and partner with the CEO on product strategy.
Dec 2023 - March 2026
Muzify (Lead Product Designer)
Building the design foundation for a music platform scaling to millions. Owned the design system, lead the team, and partner with the CEO on product strategy.
Dec 2023 - March 2026
Cacta.ai (Design Consultant)
Designed a complex B2B logistics SaaS from the ground up. Reduced a 30-minute manual workflow to under 90 seconds.
May 2024 - June 2025
Cacta.ai (Design Consultant)
Designed a complex B2B logistics SaaS from the ground up. Reduced a 30-minute manual workflow to under 90 seconds.
May 2024 - June 2025
Rubberband (Founding Designer)
First design hire. Built product, brand, and design language from zero across 8 months.
April 2023 - Nov 2023
Rubberband (Founding Designer)
First design hire. Built product, brand, and design language from zero across 8 months.
April 2023 - Nov 2023
Ultrahuman (Designer)
Designed the app experience for Ultrahuman's CGM and ring wearable. Helped grow the active user base from 0 to 300k+.
Oct 2021 - April 2023
Ultrahuman (Designer)
Designed the app experience for Ultrahuman's CGM and ring wearable. Helped grow the active user base from 0 to 300k+.
Oct 2021 - April 2023
Freelance Designer
Delivered end-to-end design solutions for diverse clients, focusing on intuitive user journeys and scalable interface systems that align with specific business goals.
Feb 2020 - Oct 2021
Freelance Designer
Delivered end-to-end design solutions for diverse clients, focusing on intuitive user journeys and scalable interface systems that align with specific business goals.
Feb 2020 - Oct 2021
Design Internship
Created the visual identity and digital presence for this Bangalore-based travel startup, creating engaging assets and social media graphics.
Oct 2019 - March 2020
Design Internship
Created the visual identity and digital presence for this Bangalore-based travel startup, creating engaging assets and social media graphics.
Oct 2019 - March 2020
Process
The way I bring ideas to life.
The way I bring ideas to life.
The way I bring ideas to life.
Process is generally non-linear but it is fast, flexible, and powered by AI to ensure we hit the mark every time.
Strategy & Research
I start with the "why." I use AI-driven market insights to find your edge. No fluff, just clarity.
Strategy & Research
I start with the "why." I use AI-driven market insights to find your edge. No fluff, just clarity.
Ideation & Concepts
I brainstorm fast. I generate multiple AI-assisted concepts to explore every viable direction quickly.
Ideation & Concepts
I brainstorm fast. I generate multiple AI-assisted concepts to explore every viable direction quickly.
Ideation & Concepts
I brainstorm fast. I generate multiple AI-assisted concepts to explore every viable direction quickly.
Journey & Prototyping
I build the flow. I use AI for high-fidelity prototyping, turning static ideas into interactive experiences.
Journey & Prototyping
I build the flow. I use AI for high-fidelity prototyping, turning static ideas into interactive experiences.
Journey & Prototyping
I build the flow. I use AI for high-fidelity prototyping, turning static ideas into interactive experiences.
Interface Design & QA
I design for performance. Every pixel is intentional, and every screen is rigorously tested for quality.
Interface Design & QA
I design for performance. Every pixel is intentional, and every screen is rigorously tested for quality.
Interface Design & QA
I design for performance. Every pixel is intentional, and every screen is rigorously tested for quality.
User Testing
I validate with real people. I gather data-backed feedback to refine the product before we ship.
User Testing
I validate with real people. I gather data-backed feedback to refine the product before we ship.
User Testing
I validate with real people. I gather data-backed feedback to refine the product before we ship.
Post Launch & Analytics
I deliver everything you need. Post-launch, I track behavior and keep the product growing.
Post Launch & Analytics
I deliver everything you need. Post-launch, I track behavior and keep the product growing.
Post Launch & Analytics
I deliver everything you need. Post-launch, I track behavior and keep the product growing.